Advertisements Influence Consumers - 1048 Words

Bao Ying You Professor: Thomas J. Sayles English 001A, 1194 Draft 1st 09/28/10 Advertisements Influence Consumers Nowadays, there are a lot of advertisements of various brands in television, magazines, newspaper, the Internet or on the streets. We are living in a world which advertisements appear in many kinds of methods twenty four hours a day. Advertisements often use different images to promote their products for obtaining more economic benefits; the advertisement also brings many bad influences to audiences as well. Because advertisements have a lot of wrong ideas, audiences’ ways of thinking and behaviors may potentially be impacted. The private businesses in profit organization composes attractive images in†¦show more content†¦Children may create unrealistic idea for themselves when they influenced by advertising. They may lose to do themselves and change the life style. Take an example of A Brand by Any Other Name, the advertising engender a young person’s loyalty by pretending to disarm itself. Soft drink advertising asks â€Å"Get it?† can make au diences misunderstand that you have to do it if you are cool. Although every people know that soft drink is unhealthy for body, they may drink this kind unhealthy soft drink to be the cool image because audiences have a wrong idea about this soft drink advertising. In similarity, this situation often in MacDonald’s advertising, KFC advertising or other fast food advertising. Audiences can create another idea artificially of popular that affects their life style. Moreover, advertisements often make consumers create unrealistic idea about popularity. Many teenagers consider that follow most people’s fashion is popular and choose the latest brand items will be â€Å"in†. In the article â€Å"A Brand by Any Other Name† of Douglas Rushkoff, a thirteen years old young boy considered a Nike brand shoes at first, however; he was afraid that wear this brand might label him as too anti-Green. Next, he looked at another shoe that was not popular and understood by a small group people in school. Finally, he can only consider the â€Å"retro†Show MoreRelatedThe Influence of TV Advertisements on the Buying Behavior of Adult Consumers in the State of Haryana3060 Words   |  13 PagesIntroduction Advertisements are cost-effective ways to disseminate messages with a view to build a brand preference or to educate people (Kotler Keller, 2006). The majority of the marketers use mass media for their marketing communications. The choice of media is dependent upon the nature of the message and the intended target audience (Etzel et al, 2008). Television is generally acknowledged as the most powerful advertising medium. The wide reach translates to low cost per exposure (Kotler KellerRead MoreEffects of TV Commercials on Consumers1134 Words   |  5 Pagesservices; without this influential and dominant form of advertisements, the majority of the companies and their respective products and services would not maximize their ability to reach various consumer bases (commercial. laws). Effects of TV commercials on consumer: Many of the researches have been conducted to see the influence of advertisement or TV commercials on consumer.The findings of these study support the current study that consumers are very much affected through TV advertisement.TV commercialsRead MoreAdvertisements Are Manipulating Or Informing989 Words   |  4 PagesAdvertisements Are Manipulating or Informing Advertisement has taken a significant role in people’s daily lives. With the development of technological devices; it is impossible to escape from the advertisements. People now are surrounded by advertisements everywhere, on the TV screen, newspapers, magazines, and on the internet. Advertisements help people know information about the products and keep track of the new products. However, with all the advertising out there, advertising techniques haveRead MoreAdvertising Effects Of The Counter And Prescription Drug On Consumer Purchasing Habits1415 Words   |  6 Pages Advertising Effects of Over-the Counter and Prescription drug on Consumer Purchasing Habits By Celise Blackman Mass Communications Research Professor Roman Introduction This study looks at how prescription drugs (Rx) and over-the-counter drugs (OTC) are advertised and how that potentially effects buying habits of consumers. There have been studies on this in the past but researchers failed to consider important factors such as age, exposure to advertising, health conditionsRead MoreUnderstanding Consumer Behavior1285 Words   |  5 PagesConsumer Behavior 1 Abstract This paper analyzes an online advertisement of Amsoil engine oil in a view to appraise different dimensions of consumer behavior. The paper focuses on analyzing the target consumers for this advertisement, the effectiveness and strategies behind designing this type of advertisement, and the impact of different social, cultural, and demographical factors. Introduction Consumers are considered as the most important external stakeholders of an organization. They areRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 Pageshighly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beauty as a whole. Every individual has his or her own preference and perspective on what it means to be beautiful, but for advertisements beauty is obtaining perfection. One of the most controversialRead MoreEssay on Why is Retouching Photographs Necessary?1063 Words   |  5 Pagesforms—photographs, online advertisements, magazines, and more. There are more forms of advertisements today than ever before. Technology is becoming more and more advanced. With more advanced tech nology come more consumers, ranging in all ages. Younger generations are becoming more acquainted with new gadgets today. They are likely to be exposed to retouched photographs from online advertisements. Many models in these photographs are often retouched in such a way that negatively influences consumers, teenagersRead MoreTitle of the project report Effectiveness of Advertisement in Telecom Industry on consumers with1400 Words   |  6 PagesTitle of the project report Effectiveness of Advertisement in Telecom Industry on consumers with reference to Airtel. Objectives of the study I. To study types of advertisements. II. To study effectiveness of advertisements i.e. on sales, profitability. III. To study the perception of consumers towards the product due to advertisement. IV. To find the ways to make it more effective. Reaserch Methodology Research Design The research design is Descriptive studies. Descriptive studiesRead MoreSubliminal Perception Essay1374 Words   |  6 Pagesflipping through a dozen or more magazines, something seemed different about the Harley Davidson advertisement that was in front of me. Although it was not clear to me at first, the word â€Å"Sex† became very noticeable to me. I believe that it is a long shot, that this may just be a coincidence. Beginning with the capital S, and going horizontal, lays the subconscious word. This print advertisement came from Maxim Magazine, and there is an abundance of previous information linking Maxim and HarleyRead MoreImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 PagesResearch Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing and on the other hand it