Advertisements Influence Consumers - 1048 Words

Bao Ying You Professor: Thomas J. Sayles English 001A, 1194 Draft 1st 09/28/10 Advertisements Influence Consumers Nowadays, there are a lot of advertisements of various brands in television, magazines, newspaper, the Internet or on the streets. We are living in a world which advertisements appear in many kinds of methods twenty four hours a day. Advertisements often use different images to promote their products for obtaining more economic benefits; the advertisement also brings many bad influences to audiences as well. Because advertisements have a lot of wrong ideas, audiences’ ways of thinking and behaviors may potentially be impacted. The private businesses in profit organization composes attractive images in†¦show more content†¦Children may create unrealistic idea for themselves when they influenced by advertising. They may lose to do themselves and change the life style. Take an example of A Brand by Any Other Name, the advertising engender a young person’s loyalty by pretending to disarm itself. Soft drink advertising asks â€Å"Get it?† can make au diences misunderstand that you have to do it if you are cool. Although every people know that soft drink is unhealthy for body, they may drink this kind unhealthy soft drink to be the cool image because audiences have a wrong idea about this soft drink advertising. In similarity, this situation often in MacDonald’s advertising, KFC advertising or other fast food advertising. Audiences can create another idea artificially of popular that affects their life style. Moreover, advertisements often make consumers create unrealistic idea about popularity. Many teenagers consider that follow most people’s fashion is popular and choose the latest brand items will be â€Å"in†. In the article â€Å"A Brand by Any Other Name† of Douglas Rushkoff, a thirteen years old young boy considered a Nike brand shoes at first, however; he was afraid that wear this brand might label him as too anti-Green. Next, he looked at another shoe that was not popular and understood by a small group people in school. Finally, he can only consider the â€Å"retro†Show MoreRelatedThe Influence of TV Advertisements on the Buying Behavior of Adult Consumers in the State of Haryana3060 Words   |  13 PagesIntroduction Advertisements are cost-effective ways to disseminate messages with a view to build a brand preference or to educate people (Kotler Keller, 2006). The majority of the marketers use mass media for their marketing communications. The choice of media is dependent upon the nature of the message and the intended target audience (Etzel et al, 2008). Television is generally acknowledged as the most powerful advertising medium. The wide reach translates to low cost per exposure (Kotler KellerRead MoreEffects of TV Commercials on Consumers1134 Words   |  5 Pagesservices; without this influential and dominant form of advertisements, the majority of the companies and their respective products and services would not maximize their ability to reach various consumer bases (commercial. laws). Effects of TV commercials on consumer: Many of the researches have been conducted to see the influence of advertisement or TV commercials on consumer.The findings of these study support the current study that consumers are very much affected through TV advertisement.TV commercialsRead MoreAdvertisements Are Manipulating Or Informing989 Words   |  4 PagesAdvertisements Are Manipulating or Informing Advertisement has taken a significant role in people’s daily lives. With the development of technological devices; it is impossible to escape from the advertisements. People now are surrounded by advertisements everywhere, on the TV screen, newspapers, magazines, and on the internet. Advertisements help people know information about the products and keep track of the new products. However, with all the advertising out there, advertising techniques haveRead MoreAdvertising Effects Of The Counter And Prescription Drug On Consumer Purchasing Habits1415 Words   |  6 Pages Advertising Effects of Over-the Counter and Prescription drug on Consumer Purchasing Habits By Celise Blackman Mass Communications Research Professor Roman Introduction This study looks at how prescription drugs (Rx) and over-the-counter drugs (OTC) are advertised and how that potentially effects buying habits of consumers. There have been studies on this in the past but researchers failed to consider important factors such as age, exposure to advertising, health conditionsRead MoreUnderstanding Consumer Behavior1285 Words   |  5 PagesConsumer Behavior 1 Abstract This paper analyzes an online advertisement of Amsoil engine oil in a view to appraise different dimensions of consumer behavior. The paper focuses on analyzing the target consumers for this advertisement, the effectiveness and strategies behind designing this type of advertisement, and the impact of different social, cultural, and demographical factors. Introduction Consumers are considered as the most important external stakeholders of an organization. They areRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 Pageshighly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beauty as a whole. Every individual has his or her own preference and perspective on what it means to be beautiful, but for advertisements beauty is obtaining perfection. One of the most controversialRead MoreEssay on Why is Retouching Photographs Necessary?1063 Words   |  5 Pagesforms—photographs, online advertisements, magazines, and more. There are more forms of advertisements today than ever before. Technology is becoming more and more advanced. With more advanced tech nology come more consumers, ranging in all ages. Younger generations are becoming more acquainted with new gadgets today. They are likely to be exposed to retouched photographs from online advertisements. Many models in these photographs are often retouched in such a way that negatively influences consumers, teenagersRead MoreTitle of the project report Effectiveness of Advertisement in Telecom Industry on consumers with1400 Words   |  6 PagesTitle of the project report Effectiveness of Advertisement in Telecom Industry on consumers with reference to Airtel. Objectives of the study I. To study types of advertisements. II. To study effectiveness of advertisements i.e. on sales, profitability. III. To study the perception of consumers towards the product due to advertisement. IV. To find the ways to make it more effective. Reaserch Methodology Research Design The research design is Descriptive studies. Descriptive studiesRead MoreSubliminal Perception Essay1374 Words   |  6 Pagesflipping through a dozen or more magazines, something seemed different about the Harley Davidson advertisement that was in front of me. Although it was not clear to me at first, the word â€Å"Sex† became very noticeable to me. I believe that it is a long shot, that this may just be a coincidence. Beginning with the capital S, and going horizontal, lays the subconscious word. This print advertisement came from Maxim Magazine, and there is an abundance of previous information linking Maxim and HarleyRead MoreImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 PagesResearch Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing and on the other hand it

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A program is a series of steps to be carried out for goals to be accomplished. In other words it is the group of activities directed towards achieving defined objectives and targets. A target audience is a group of people that are targeted by business organization, advertising campaign etc. We will write a custom essay sample on Point paper or any similar topic only for you Order Now for appealing there product. Waterfront job requires well knowledge in respect of protection of ship and protection of environment. It also included as how to avoid fire danger, prevent corrosion and electrolysis, follow safe procedures during fueling etc. So handling of all these activities require well equipped knowledge with the working of waterfront. Thus, from the above points it is clear that the position of person working as a waterfront is highly technical and risky as person is always play with his life while performing any of his duties. A pilot program includes the creation and use of new business associate classification. This program helps to distinguish different class of people on the basis of certain factors. There is lots of scope in waterfront job as there is growing interest in this field and new ideas are generating everyday. The course in relation to this undertakes a long apprenticeship training which makes the person expert in his field and to face any difficult circumstances. The persons undergoing this training are in great demand due to their special feature of job and also provide them opportunity to grow big in the respective industry. It is very appealing to young peoples who are adventurous in nature and always ready to take the risk. The job provides lots of scope for promotion in their field to members. If a person wants to grow his position into big and great, waterfront job provide a lot opportunity to achieve the target. The person holding the position as waterfront is in great demand due to function performed by Waterfront fitness Specialist working with various ships is to provide fitness assistance for physical program. As stated in the question that less persons are going on training under this area. His indicates that the job is not much focused or paid attention but takes in him immense scope for attracting more and more person for training. The sum of money received in this job is very handsome due to its risky behavior but this special feature helps to increase the people for training. The position of waterfront is earlier seen in west coast but in recent days east coast are also actively involved for training position. The people are more and more becoming aware of the advantage of score in respective field comes to undergo training. The person acting as a trainer to attract more and more individuals in this job around the world a person is needed a four year degree from authorized university with a major in exercise physiology, physical education or related field. Must possess current fitness certification like (American College Sports Medicine (ACSM), Cooper Institute of Aerobic Research, National Strength and Conditioning Association, American Exercise Council (ACE) or other nationally recognizing certifying agencies. In depth knowledge of the principles of training to be imparted is needed. Ability to perform maintenance and minor repairs of fitness equipment are extensive oral and written communication skills. There is lot of scope of this course in university and colleges as young peoples study there and always willing to take risk at any cost. The money in this job is quite handsome; this will drag the attention of students. Therefore it is very successful to launch this internship program in the universities due to fresh environment and enthusiastic manner. The internship program time period is very long and very deep practical knowledge is imparted to the persons. With this training they become quite confident to take their task in effective manner. Thus, it is easily conclude that initiating of training program in universities and colleges is quite successful by dragging attention of maximum numbers of person for training. Generally the company imparting internship program hire the same persons whom they provide training by providing effective job according to their area of interest. So they trainer can tap the resources from local universities and colleges by set up an internship program in the campus of university and hiring them for job increase the personnel in the respective field. With the internship program it is possible to appoint individuals after their program is completed and put qualified individuals on the areas and ships. The students completed their graduation can opt for this training at their own campus and after depositing the specified fees. The providing of training at university and college campus is very intelligent decision to tap the young talent in this field which is emerging field. This provides immense help to students who doesn’t know a bit about this training and course, so it is very convenient for them to take deep knowledge of the course. Therefore, the above mentioned program is immensely helpful to the entire newcomer trying to take any such internship training or program. The success is guaranteed of providing training to students by trainer by its unique feature and freshness of the job. So the decision to impart training for waterfront job is very correct and very successful. REFRENCE Referred to sites:- 1.   http://www.baycrossings.com/Archives/2001/10_November/working_waterfront.htmWorking   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Waterfront Dated 19th September 2007 How to cite Point paper, Essay examples

Belonging Poetry and Sense free essay sample

Through studying belonging, one can recognise that acceptance and understanding of one’s cultural and racial differences can enhance the sense of belonging, although a lack of understanding prevents it. Peter Skryznecki’s poem â€Å"Feliks Skryznecki† and Tom McCarthy’s film â€Å"The Visitor† are two texts which explore these ideas. The composers of the text use techniques such as contrasting imagery to convey both these ideas. Through studying these two texts my understanding of the concept of belonging has widened, as I have come to recognise and understand of how and what shapes and enhances one’s sense of belonging. Tom McCarthy’s film ’The Visitor’ explores the issues relating to identity, belonging and racial and cultural differences. The film establishes how and enhanced sense of belonging can result from acceptance and understanding of differences. The film follows 3 characters Walter a forlorn widower and a couple of illegal immigrants Zainab and Tarek. Unusually for Walter’s character he forms a relationship with the two illegal immigrants, who one of which is threatened with deportation by U. S. immigration authorities. Through the film we watch ‘Walter,’ the films central character, gradually accepting differences enabling his character to form and shape an enriched sense of belonging. The viewer notices this when we see Walter, whose character usually holds back from new experiences and others, begins to enter the foreign world of Tarek and his girlfriend Zainab, who in nearly every way are different to him culturally, religiously and racially. The viewer then understands that his new friendship with them has enhanced his sense of belonging. McCarthy establishes this idea through the long-shot scene of Walter joining in with an African drumming group in the Washington Square Park with Tarek. A deepened sense of belonging can outcome from relationships based on differences is perceived in Tom McCarthy’s film â€Å"The Visitor†. As the viewer we notices Walter’s attempt to form a relationship with both Tarek and Zainab who although completely different to him culturally, racially and religiously accepts him, which has a significant impact on his sense of belonging. This is established by McCarthy when we see Walter who usually antisocial and isolated decides to accept Tarek’s invitation to watch his multicultural band performance at a local jazz bar. The shot of Tarek, Zainab and Mouna Tarek’s mother walking down the street in New York illustrates the concept that one’s sense of belonging is ultimately enriched by the formation of friendships founded on people’s differences. â€Å"Feliks Skryznecki† is a poem where the poet Skryznecki draws on his and his families own experiences and feelings of fragmentation between two cultures. Contrasting to ‘the visito’r the poem looks at how a lack of understanding and acceptance of differences from society can prevent a sense of belonging. Skryznecki begins the poem by establishing his sense of belonging within his family. Skrzynecki during the first stanza uses the possessive noun â€Å"My† along with the word ‘gentle’ to describe his father. This suggests his strong and close relationship with his father, showing he belongs within his family, although the poet contrasts this sense of belonging in stanza 5 when Skrzynecki describes Feliks experience with bureaucracy. The tone used to describe this situation is harsh and cruel as he uses words such as â€Å"damned† and â€Å"curse†. The poet uses very strong and animalistic imagery to convey the character of the â€Å"Department clerk†. The image of â€Å"dancing bear† and sound of â€Å"grunts† establish a monster-like image of an animal. The poet finishes the stanza with a rhetorical question asked by the clerk â€Å"Did your father ever attempt to learn English? † accusing to having never made the effort. Through these techniques, we can establish the clerk’s perception of Feliks. The clerk sees Feliks as a migrant, a foreigner who does not belong in this society, we can establish the clerk doesn’t understand the cultural and racial differences and chooses not to accept it. The poet by contrasting two ideas powerfully conveys how outside from the family they did not belong, that they were alienated amongst society. The poe fggvt conveys how as a result from society choosing not to accept their cultural differences, they are left feeling alienated and a sense of not belonging. Tom McCarthy’s film â€Å"The visitor’ and Peter Skryznecki’s poem â€Å"Feliks Skryznecki’ are two texts which explore contrasting ideas, associated with belonging. By studying both texts I have come to understand what enhances and what prevents one’s sense of belonging. McCarthys film ‘The Visitor† illustrates how a deepened and greater sense of belonging results from acceptance and understanding of differences; how formed relationships based on differences can enhance one’s sense of belonging. Peter Skryznecki, contrastingly, looks at the opposite idea to what is portrayed in ‘The visitor’, how ones sense of belonging is lost or is prevented when differences are not accepted. Skryznecki portrays this by using contrasting imagery, he illustrates the contrast of how he belongs in a community where he is accepted although feels a sense of alienation when outside of that community, as he no longer is accepted. ?